Featured Book

The Ethical Executive: Becoming Aware of the Root Causes of Unethical Behavior: 45 Psychological Traps that Every One of Us Falls Prey To
by Robert Hoyk and Paul Hersey.
Published by Stanford University Press.

About the Authors

Robert Hoyk is a Clinical Psychologist and has conducted research in several institutions. He has taught communication skills to executives, physicians, and couples. Paul Hersey is Distinguished Professor of Leadership Studies at Nova Southeastern University. He is best known for developing Situational Leadership with Ken Blanchard, with whom he co-authored Management of Organizational Behavior, now in its ninth edition.


"This book will not teach you how to be ethical, it will educate you to recognize the day-to-day ethical traps that we all face, analyze them and give the practical, usable information you need to respond in a way that supports good intention, fair decisions, and abundant wealth. Whether you're a CEO, a lay person, an executive or a manager, knowledge of the traps described in this book will give you chance after chance to make substantial deposits in your self-esteem bank account."
From the Preface by Anthony Parinello, Author, Secrets of VITO:Think & Sell Like a CEO


Between the winter of 2001 and the summer of 2002, Enron and Adelphia Communications filed for bankruptcy, and Tyco International was accused of evading sales tax totaling $1 million. Recently, the CEO of WorldCom was convicted in a federal court of an $11 billion dollar accounting fraud. Was this an unfortunate saga in corporate history or were the leaders of these companies unusually corrupt?

The disconcerting answer to that question, say Bob Hoyk and Paul Hersey in The Ethical Executive, is "No, these leaders are probably little different from us." Like us, they live in a world where there are always multiple causes for our actions. Our behavior is the result of a complex weave of situational factors, history and personality. Even if we have good ethical values to begin with, given certain situational pressures, we can all become unethical.

In this book, Hoyk and Hersey describe 45 "unethical traps" into which any one of us can fall. These traps, they say, can erupt in any organization environment. Some of these traps distort our perception of right and wrong—so we actually believe our unethical behavior is right. Many of them are psychological in nature, and if we're not aware of them they are like illusions—webs of deception. In their analysis, these traps significantly contributed to the large-scale corporate disasters we witnessed in recent years.

The authors take account of these realities, and offer a "real-world" method that will predict, preclude and, if necessary, "get us out of" these traps. Given the increased scrutiny under which all executives and mangers operate today, this book is a 'must read' for anyone who is charged with achieving an organization's mission – whether that mission is increasing profit, serving the common good, or both.


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